Launch a Loyalty Management Program
Offered By: Salesforce via Trailhead
Course Description
Overview
Set up and manage loyalty programs to incentivize and reward customers through personalized experiences.
- Learn how loyalty programs keep customers coming back.
- Create programs to attract and retain customers with incentives, rewards, and discounts.
- Create and manage a loyalty program to reward your customers.
- Build unique and personalized customer experiences to boost loyalty.
- Learn how loyalty processes improve member experience and engagement.
- Get actionable insights to improve loyalty processes and grow your business.
Syllabus
- Loyalty Programs and Loyalty Management
- Build Customer Loyalty
- Discover Loyalty Program Components
- Review Loyalty Solutions
- Explore the Types of Loyalty Programs
- Salesforce Loyalty Management Basics
- Get Started with Loyalty Management
- Set Up a Loyalty Program
- Set Up Rewards
- Explore Actions and Processes
- Allow Members to View Membership Details
- Set Up a Loyalty Program
- Plan Your Loyalty Program
- Create a Loyalty Program
- Set Up Rewards
- Work with Promotions
- Manage Program Members
- Experiential Loyalty Programs
- Go Beyond Cash and Points
- Create Experiences with Personalized Promotions
- Engage with Customers Across All Channels
- Build Relationships Through Advocacy
- Promotion Setup Basics
- Discover Promotion Setup for Loyalty Processes
- Add Conditions and Actions to a Rule
- Process Transaction Journals for Loyalty Processes
- CRM Analytics for Loyalty Management
- Get Started with Loyalty Analytics
- Explore Loyalty Dashboards for Program Managers
- Gather Intelligence with Apps
- Track Member Services with Loyalty Dashboards
Tags
Related Courses
Improving Customer RetentionCoursera Instructor Network via Coursera Building Customer Loyalty
LinkedIn Learning Customer Experience (CX) Strategy: How to Design an Organizational Approach
LinkedIn Learning Digital Customer Analytics
University System of Maryland via edX Satisfaction Guaranteed: Develop Customer Loyalty Online
Google via Coursera