How Ideas Spread
Offered By: The Great Courses Plus
Course Description
Overview
Gain insight into the fascinating world of viral trends and your own decision-making behaviors with this course taught by a best-selling author and professor.
Syllabus
- By This Professor
- 01: Social Epidemics-Why Things Catch On
- 02: The Basics of Consumer Psychology
- 03: The Impact of Triggers on Consumer Choice
- 04: Simple Rules to Make Ideas Stick
- 05: The Social Influence of Conformity
- 06: The Social Influence of Divergence
- 07: Word of Mouth-Powerful and Persuasive
- 08: The Social Currency of Shared Ideas
- 09: Messages That Go Viral
- 10: Social Networks-Channels of Influence
- 11: Social Influencers-Myths and Science
- 12: Tracking Results-Big Data, Little Data
Taught by
Jonah Berger
Related Courses
Networked LifeUniversity of Pennsylvania via Coursera Introduction to Sociology
Princeton University via Coursera Organizational Analysis
Stanford University via Coursera Networks Illustrated: Principles without Calculus
Princeton University via Coursera 人群与网络 People & Networks
Peking University via Coursera