Digital transformation as a business and innovation strategy
Offered By: Tecnológico de Monterrey via edX
Course Description
Overview
Digital transformation in companies is changing the way in which the human being lives and works. This leading edge programme, offered by the EGADE Business School, #1 school in Latin America (QS Global MBA Ranking Latin America 2018-2020), will allow you to understand the elements of the industry which are accelerating their change. The general frame of companies, the big innovation trends, and the digital age are intertwined in the socio-political, economical, environmental, and public health environments.
This program is aimed at professionals of the areas of engineering, computer systems, and business, as well as at all those business leaders who are interested in facing challenges finding digital transformation opportunities inside their organizations and transform their business processes to digital transformation initiatives.
The constant change in the business world in face of this environment, enables us to identify winning strategies that companies of the manufacturing and services sectors (financial, consulting firms, educational, entertainment) are developing with the help of innovative technologies which place the human being as the center and guiding principle a successful digital transformation.
Through deep dialogues about the analysis of the environment and of opportunities, you will have access to business cases, professional testimonies, theoretical and practical knowledge based on the experience of professionals in the subject; in the same way, your knowledge and perspective about the present will be enriched with two-way conversations of experts in technological innovation and strategy.
The topics covered in the programme will be useful to create your self-assessment of the state of digital transformation of your company or business project, in order for you to outline that road map which will help you to define your own digital transformation and satisfy your customer demands.
Syllabus
Course 1: Global Environment and Trends in Technological Innovation
Identification of the relevant factors in the competitive environment of companies, and the contemporary technological innovation trends.
Course 2: Digital Strategy and Transformation
Identification of the guiding principles for the creation of strategies aimed at the digital transformation in companies.
Course 3: Leadership in the Digital Age
The adoption of new disruptive technologies in a digital transformation environment in companies boosts the need to redefine the leadership in organizations, while it highlights the need of the human being as a guiding principle in technological innovation.
Courses
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Nowadays, competitiveness of companies suffer an impact not only by economical, political, social, environmental, and health trends; technological innovation trends are relevant factors in the design of business models that are necessary for the prevalence of institutions.
The correct understanding of both the incremental and the disruptive innovation, will enable to understand the usefulness of identifying the identification of the index of technological adoption.
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Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.
Companies are exposed to a great number of factors that could delay their digital readiness. Being knowledgeable about these challenges will enable to understand the digital transformation map that companies must create to capitalize the value that their digital strategies will generate.
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Throughout time, business leadership has transformed, up to the point that it is now necessary to take into account that leaders have to interact with up to four generations simultaneously, additionally to managing companies through digital transformation processes. This reality requires new competencies that speed up the necessary changes in companies in the long term.
In the same way, the digital transformation that companies are living implies that company leaders understand the relevance of identifying the human being (their staff and their customers) as the center of technological innovation.
Taught by
Juan Antonio Enciso and Arcadio Luis Guevara
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