Strategic Management

Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels

Week 1: Introduction to Strategic Management

• What is strategy?
• The role of strategy
• Strategic decisions
• Aligning strategy and organization

Week 2: Analyzing the External Environment

• Strategic context of the firm
• Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
• PESTLE Analysis

Week 3: Analyzing the Internal Environment

• The Resource based view of the firm
• VRIO framework
• Sustenance of competitive advantage

Week 4: Competitive Positioning

• Competitive positioning
• Business level strategies : Cost leadership, differentiation, focus and dual advantage.
• Value chain analysis

Week 5: Managing the Multi-business Firm

• Strategies for the multi-business firm.
• The need of corporate strategy
• Corporate level strategies
• Strategy portfolio frameworks
• Strategy implementation