Course in Special Services Marketing in India

1. To understand the concept, types and characteristics
of Services2. To know interesting facts about growth of services in India
in past few decades3. To make the students aware of reasons behind the growth of
services in India4. To introduce various rapidly changing services that are
contributing to Indian Economy5. To make the students know about quality issues in services6. To keep the students informed regarding international business
in services sector

COURSE LAYOUT

Week 1 : Introduction to Service SectorWeek 2 : Marketing of Banking ServicesWeek 3 : Insurance Marketing ServicesWeek 4 : Tourism Services MarketingWeek 5 : Hospitality Services MarketingWeek 6 : Health Care Services MarketingWeek 7 : Marketing of Educational & Other ServicesWeek 8 : Issues in Quality control& Other Services