Principles of Marketing Syllabus Resource & Lesson Plans

This Principles of Marketing Syllabus Resource & Lesson Plans course is a fully developed resource to help you organize and teach the principles of marketing. You can easily adapt the video lessons, transcripts, and quizzes to take full advantage of the comprehensive and engaging material we offer. Make planning your course easier by using our syllabus as a guide.

• Ch 1. Marketing Philosophies & Ethics: Lesson Plans
• Ch 2. Competitive Advantage: Marketing Lesson Plans
• Ch 3. The Marketing Environment: Lesson Plans
• Ch 4. International Marketplace: Marketing Lesson Plans
• Ch 5. Consumer Decision Making: Marketing Lesson Plans
• Ch 6. Business Marketing & Research: Lesson Plans
• Ch 7. Segmentation & Product Marketing: Lesson Plans
• Ch 8. Managing a Product & Retailing: Marketing Lesson Plans
• Ch 9. Services Marketing, Channels & Supply Chain Management: Lesson Plans
• Ch 10. Promotion, Advertising & Public Relations: Marketing Lesson Plans
• Ch 11. Selling & Pricing Strategy: Marketing Lesson Plans