YoVDO

Marketing: Skills Development & Training

Offered By: Study.com

Tags

Marketing Courses Product Management Courses Pricing Strategy Courses Market Research Courses Consumer Behavior Courses Competitive Advantage Courses Market Segmentation Courses

Course Description

Overview

Review short video lessons that cover information about pricing strategies, consumer behavior, market research methods and other marketing topics. Use this review to start or advance your career in the marketing field.

Syllabus

  • Ch 1. Marketing Philosophies and Ethics
  • Ch 2. Competitive Advantage
  • Ch 3. The Marketing Environment
  • Ch 4. International Marketplace
  • Ch 5. Consumer Decision Making
  • Ch 6. Business Marketing and Marketing Research
  • Ch 7. Segmentation and Product Marketing
  • Ch 8. Managing a Product and Retailing
  • Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
  • Ch 10. Promotion, Advertising and Public Relations
  • Ch 11. Selling and Pricing Strategy
  • Ch 12. Practical Applications for Marketing

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