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Marketing 301: Marketing Research

Offered By: Study.com

Tags

Marketing Research Courses Data Analysis Courses Presentation Skills Courses Qualitative Research Courses Quantitative Research Courses Report Writing Courses

Course Description

Overview

Marketing 301 has been evaluated and recommended for 3 semester hours by ACE & 4 semester hours for NCCRS and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.

Syllabus

  • Ch 1. Foundations of Marketing Research
  • Ch 2. The Marketing Research Process
  • Ch 3. Qualitative Research in Marketing
  • Ch 4. Quantitative Research in Marketing
  • Ch 5. Causal Research in Marketing
  • Ch 6. Secondary & Syndicated Research in Marketing
  • Ch 7. Basics of Data Analysis
  • Ch 8. Data Analysis in Marketing Research
  • Ch 9. Data Patterns in Marketing Research
  • Ch 10. Trends & Issues in Marketing Research
  • Ch 11. Marketing Research Reports & Presentations
  • Ch 12. Required Assignments for Marketing 301

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