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Hospitality 301: Hospitality Marketing

Offered By: Study.com

Tags

Marketing Research Courses Advertising Courses Public Relations Courses Pricing Strategy Courses Consumer Behavior Courses Market Segmentation Courses Marketing Channels Courses

Course Description

Overview

Hospitality 301: Hospitality Marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. This course contains brief, engaging lessons and self-assessment quizzes in a self-paced format that can help you get ahead on your degree.

Syllabus

  • Ch 1. Basics of Hospitality Marketing
  • Ch 2. Hospitality Industry Trends
  • Ch 3. Hospitality Marketing Research
  • Ch 4. Consumer Behavior in the Hospitality Industry
  • Ch 5. Hospitality Market Segmentation
  • Ch 6. Pricing for the Hospitality Industry
  • Ch 7. Hospitality Marketing Channels
  • Ch 8. Hospitality Marketing Strategies
  • Ch 9. Advertising for Hospitality
  • Ch 10. Hospitality Industry & Public Relations
  • Ch 11. Selling for the Hospitality Industry
  • Ch 12. Hospitality Marketing & Technology
  • Ch 13. Required Assignments for Hospitality 301
  • Ch 14. Studying for Hospitality 301

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