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Business 327: Retail Strategy

Offered By: Study.com

Tags

Digital Marketing Courses Forecasting Courses Consumer Behavior Courses Competitive Advantage Courses

Course Description

Overview

Business 327 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging business topics simple, and an excellent resource for getting a head start on your degree.

Syllabus

  • Ch 1. Introduction to Retail Strategy
  • Ch 2. Understanding Retail Opportunities
  • Ch 3. Market Knowledge & Forecasting
  • Ch 4. Retail Strategy & Attractive Market Segments
  • Ch 5. Creating a Competitive Advantage
  • Ch 6. New Market Entry Strategies
  • Ch 7. Growth, Mature & Declining Markets
  • Ch 8. Marketing Strategies & Digital Marketing
  • Ch 9. Retail Strategy & Consumer Behavior
  • Ch 10. Strategic Retail Planning
  • Ch 11. Evaluating Retail Performance
  • Ch 12. Required Assignments for Business 327

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