Serve Creative Ad Formats at Scale Using Google Marketing Platform

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and engaging formats and how advertisers can build and run creatives through our integrated products. Reach the right person at the right moment with the right message based on audience and contextual signals in real time, at scale. Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Create Immersive and Engaging Ads with Google Marketing Platform: Google Marketing Platform offers a versatile solution for serving creative ad formats. Learn about some of the more immersive and engaging formats, such as Swirl/3D display, YouTube live streaming, and audio ads. Learn to build and run creatives through our integrated products, Display & Video 360, and Google Web Designer.
• Create Responsive and Data Driven Ads
• Create Audio Creatives
• Implement Data-Driven Creative with Google Marketing Platform: Data-driven creative is personalized creative based on audience and contextual signals in real time, at scale. Create and implement data-driven creative to reach the right person at the right moment with the right message, using a simple workflow to build creatives at scale, target them to the right consumer, and optimize over time.
• Build Responsive Creative Variants
• Personalize Your Message with Dynamic Rules
• Report on Data-Driven Creatives and Variants
• Manage Campaigns in Google Marketing Platform: When implementing and managing your campaign in Google Marketing Platforms, you can effectively and efficiently scale the use of your creatives. Use the draft and publish workflow to collaborate with others, apply bulk edits and bulk uploads to better manage your creatives, and enable optimization of multiple creatives to better fill impressions.
• Use the Draft and Publish Workflow
• Use Bulk Functions for Creatives
• Optimize Your Creatives
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment