Measure the Full Value of Google Display Ads

Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google Display ads. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results Choose what ad interactions to take into account to measure the full value of Display impressions Use Google Ads and Google Analytics to measure various Display ad interactions The modules not marked as required are an opportunity for you to learn how to apply your skills and practice. These modules are not required for learning path completion. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Measure the Full Value of Google Display Ads: Display ads not only drive direct purchase actions; they can attract a person's interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google Display ads.
• Measure the Full Value of Google Display Ads
• Take Steps to Measure Display's Full Value Optional: First, learn how to evaluate your Display campaign results with view-through conversions in Google Ads and the Model Comparison Tool in Google Analytics. Then, try it yourself with a simulation that lets you engage with both platforms.
• Take Steps to Measure Display's Full Value
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment