Discover the Next Generation of Google Analytics

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After completing this foundational learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your measurement needs Describe the key differences between Google Analytics 4 properties and Universal Analytics properties Navigate the features and interface in Google Analytics 4 properties Set up Google Analytics 4 properties for your business Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Discover Google Analytics 4 Properties: Learn how Google Analytics has evolved to help you measure what matters to your business.
• Discover What's New with Google Analytics
• What Sets Google Analytics 4 Properties Apart
• Get to Know Google Analytics 4 Properties
• Create Your Own Google Analytics 4 Property
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment