Campaign Manager Certification Exam
Offered By: Google via Skillshop
Course Description
Overview
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam. The knowledge tested in this exam aligns with the following roles: Trafficker Analyst You will have 75 minutes to complete 50 multiple choice questions.
Syllabus
- Certification Exam
- Campaign Manager Certification Exam
- Prepare for the Exam Optional: This section is optional and you do not need to take all the courses.
- Campaign Manager Certification Exam Study Guide
- Get to Know Google Marketing Platform
- Get to Know Campaign Manager 360
- Explore Account and Campaign Essentials
- Build Your First Campaign
- Set Up Your Audience Strategy
- Gather insights with Floodlight
- Measure Campaign Performance
- Get Started with Verification
- Plan Your Mobile Campaigns
- Execute Your Mobile Campaign
- Measure and Report on Your Mobile Campaigns
- Plan Your Video Campaigns
- Execute Your Video Campaign
- Measure and Report on Your Video Campaigns
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