Build Your Media Strategy with Display & Video 360

Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic Guaranteed deal workflow. Reach the right person at the right moment with the right message by building and activating your audiences using the Audience module against your audience-related goals. Create and report on immersive and engaging ads that are responsive and personalized. Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions. Determine appropriate bid strategies and implement automated bidding for your campaigns. Choose or create appropriate attribution models that best reflect how your digital advertising impacts business outcomes using the attribution model creation workflow. Recognize the product features in Display & Video 360 in the mobile app space and understand how to implement the mobile app choices within existing workflows. Create, measure, and optimize your audio ad campaigns in Display & Video 360.

• Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
• Pre-Self-Assessment
• Explore Programmatic Guaranteed Deals: Discover, execute, negotiate, and configure Programmatic Guaranteed deals.
• Get to Know Deals in Display & Video 360
• Execute Programmatic Guaranteed Deals in Display & Video 360
• Create Powerful Audiences with Display & Video 360: Build and activate your audiences with Display & Video 360.
• Use Activity-Based Audiences
• Create Campaign Activity Audiences
• Create Audience-Centric Frequency Goals
• Explore On-Target Reach Solutions
• Create Immersive and Engaging Ads with Google Marketing Platform: Google Marketing Platform offers a versatile solution for serving creative ad formats. Learn about some of the more immersive and engaging formats, such as Swirl/3D display, YouTube live streaming, and audio ads. Learn to build and run creatives through our integrated products, Display & Video 360, and Google Web Designer.
• Create Responsive and Data Driven Ads
• Report on Data-Driven Creatives and Variants
• Manage Campaigns in Google Marketing Platform: When implementing and managing your campaign in Google Marketing Platforms, you can effectively and efficiently scale the use of your creatives. Use the draft and publish workflow to collaborate with others, apply bulk edits and bulk uploads to better manage your creatives, and enable optimization of multiple creatives to better fill impressions.
• Use the Draft and Publish Workflow
• Use Bulk Functions for Creatives
• Optimize Your Creatives
• Optimize with Automated Bidding: Determine appropriate bid strategies and implement automated bidding for your campaigns.
• Understand Auction Dynamics
• Implement Automated Bidding
• Explore Attribution Models in Display & Video 360: Create your attribution model in Display & Video 360.
• Create Attribution Models
• Explore Display & Video 360 In-App Inventory: Enhance your marketing campaigns by including in-app mobile inventory.
• Discover Advertising in Mobile App Inventory
• Get Started with Advertising in Mobile App Inventory
• Audio Ads in Display & Video 360: Discover what audio ads are and how they fit into Display & Video 360 within Google Marketing Platform. Learn how including audio ads into your campaigns can help you reach your digital marketing goals.
• Navigating the Audio Ads Landscape
• Choose Where to Run Your Audio Campaigns
• Audio Creatives
• Report on Your Audio Ads Campaigns
• Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
• Post-Self-Assessment