The Fundamentals of Content Marketing

Matt Cooper is the former CEO of Visually, one of the early innovators in visual content. After years of working with some of the most innovative and successful content marketing companies, he has pulled together a course that covers both the basics of content marketing and some tips and tricks that will be useful to the most experienced practitioner.

The course will cover:

• The definition of content marketing - what it is, and isn't
• Defining your target customer - making sure your content is properly aimed
• A general framework for your content marketing strategy
• Developing a content calendar and execution plan
• Using derivative content as a force multiplier

• Introduction
• Chapter 1: Defining Content Marketing
• Chapter 2: Building a Framework
• Chapter 3: Building a Content Calendar & Plan
• Chapter 4: Derivative Content
• Chapter 5: Recap and Next Steps