The ABC of Packaging Design: Back of Pack

This class covers one of my favourite and often forgotten elements of packaging design, the back of pack!

In this class you will learn what back of pack is and how you can turn "boring" information into engaging and interesting content consumers will want to read. It can be the perfect panel for tips, recipes and hidden surprises to inject some of the product and brand personality.

You can apply the learnings from this class to any packaging or design project which requires designing a lot of information into a restricted space. You will learn how small details and design elements can make a big difference and make content fun to read!

Who is this class for?

This class is for designers at any level with an interest in packaging design, storytelling, branding and have a knack for details. You will need a basic knowledge of Illustrator and Photoshop to complete the class's project.

• Class Intro: Hello!
• Today's Project
• What is Back of Pack?
• Analyze & Deconstruct
• Let's Sketch Things up!
• Setting up Our Illustrator File
• It's Time to Design!
• BONUS: Mockup in Photoshop
• See You Soon!