Shopify SEO 2021 - Powerful Ecommerce Search Engine Optimization To Improve Your FREE Google Traffic
Offered By: Skillshare
Course Description
Overview
UPDATED SEPTEMBER 2020 - Now 56 Lectures
+ 3 Hours Of New Content
+ All New Video Content With Quality Audio
+ Recommended Tools And Apps Updated
+ Added Lectures On Basic Coding For Shopify, SurferSEO, And Other Additions
- The SEO Problem With Shopify
Shopify has exploded in the last few years, but much of the online training has been based on paid advertising. Shopify stores do however rank very well if you set them up correctly. Many gurus will tell you they are hard to rank, but as an agency who rank client Shopify stores everyday, we can tell you that is simply not true.
We've uncovered the golden nuggets required to rank and bring in traffic with SEO.
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Organic Rankings
Improving your stores organic rankings and traffic is not rocket science, but it does take effort. We've optimised many stores for our clients.
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Who Are We?
We optimize e-commerce stores everyday. It's what we do. We have real clients, real staff, and real revenue. We walk the talk.
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Lifetime Updates
We offer lifetime updates to all students. Regular video will be posted as and when needed. Google changes everyday, and so do we!
There are many webmasters who will tell you that Shopify stores are difficult to rank in Google, but nothing could be further from the truth, as long as you take the time setup your store correctly. Some of the specific tactics you'll learn include:
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Access To Our Proprietary Shopify App - not available to the public
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Auditing your current site
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Keyword research
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Theme Considerations
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Core Site Optimisation (Home Page & Image Optimization)
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Collection Page Optimization (This is incredibly important and overlooked by most store owners)
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Product Page Optimization
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Blog Post Setup
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Fixing Duplicate Content Issues (A common ecommerce problem, but rarely taken care of)
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Internal Linking
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Bonus - Schema (We were not going to add this to the course - it's simply too powerful and in the wrong hands.............well...... you get the idea
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Access to all code and downloads we recommend are provide
Syllabus
- Introduction - Who We Are And Why Did We Create This Course
- The Advantages & Disadvantages Of Shopify For SEO
- The Seo Mindset
- Recommended Tools
- G-Suite
- ClickUp & G Sheets
- Rank Tracking Software
- Foundation Keyword Research
- Shopify Site Structure & Planning
- Sub Domain Considerations
- A Word On Domain Names
- Theme Considerations
- Theme Speed
- Theme Heading (H tag) Checks
- Theme Canonical & Filter Checks
- Apps We Use & Recommend
- How To Get Your 30% OFF Discounts For Schema Plus & ShopSherrif AMP
- Introduction To Google Search Console
- Setting Up Google Analytics
- Using Ahrefs.com
- Using Screaming Frog
- On Page Optimization - Home Page
- On Page Optimization - Importance Of Collection Pages
- Example – Quality Category / Collection Pages – Anaconda
- Collection Page Optimization
- Product Pages
- Other Page Considerations
- Dealing With Images - Manual Image Optimization
- Using The Bulk Image Edit App
- Basic Coding - How To Backup Your Theme
- Theme Download & Coding Software
- Finding & Replacing Code
- Removing H1 Logo Tags – Some Themes
- Canonical & NoIndex Considerations
- UPDATE: Watch This Before Completing Pagination & Tag Pages Setup
- Paginated Pages
- Tag Pages
- Internal Links - Collection Page Product URL Checks & Edits
- Internal Linking Considerations
- Out Of Stock Product Considerations
- Surfer SEO - Introduction
- Surfer SEO Audit - Michal From SurferSEO
- Optimizing A Collection Page With Surfer SEO
- Surfer SEO Results After Changes
- Schema: What Is Schema & How To Check Existing Schema
- Using The Schema + App
- Removing Native Schema Code Before Manually Adding Schema
- Manually Adding Schema: Home Page Schema
- Collection Page Offer Schema
- Adding The Collection Page Schema Code
- Video & FAQ Schema
- UPDATE – Quick Tip To Increase Page Load Speed Of Pages With Video Embeds
- Product Page Schema
- AMP - What Is It?
- Adding AMP Pages With The Shop Sherrif App
- What Next?
Taught by
Jono Farrington
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