Making Your Business Memorable: Real-Time Marketing Strategies

Learn by doing: Concept and share a strategic, hypothetical RTM response to a real event. Share your project any way you'd like—in 250 words, in charts, or even in GIFs. Be clear, and be creative.

Get ready to level-up your marketing team, pitch the C-suite, and connect with customers in fresh ways. In this 66-minute class, best-selling business author Ekaterina Walter breaks out how to do purposeful, effective, and smart real-time marketing, no matter the size and scope of your business. You will learn different techniques, be inspired by multiple cases and examples, find out how to organize yourself for marketing success, and master the core "do's" and "don't's" of the RTM. Learn the 7 types of RTM and the questions that will ensure you can tailor the social media conversation to what your community cares about.

• Introduction
• Why Real-Time Marketing Matters
• Real-Time Marketing Statistics
• 7 Types of RTM
• Applications and Case Studies
• Experiment, Entertain, and Celebrate
• Connecting Through Video
• Brand "Feuds" and Having Fun
• Preparation and Beyond
• Looking Back
• The Do's of RTM
• The Dont's of RTM