Logotype Design: Create Brand Marks with Typography

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

• understanding your market
• crafting balanced letterforms
• developing advanced ligatures
• working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.

• Introduction
• Your Assignment
• Research and Ideation
• Sketching 1
• Sketching 2
• Sketching 3
• Digital Refinement 1
• Digital Refinement 2
• Fine Tooth Comb 1
• Fine Tooth Comb 2
• Conclusion
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