Intro to Content Writing: Learn the Basics of Writing to Your Audience

This class will cover some of the fundamentals for content writing. You’ll learn:

• How content writing is different than copywriting
• Types of content you might use
• The importance of understanding your audience
• Considerations for moving your prospect from their starting point to taking action

The class project will be focused on creating a persona for your ideal prospect, and describing how you would approach writing a piece of content for that prospect.

No prior content writing experience is necessary for this class. The only pre-requisite is knowing what market you’ll be using for your project. It’s also helpful if you already know some basics of writing persuasively.

• Introduction
• Lesson 1: Copywriting vs. Content Writing
• Lesson 2: Types of Content
• Lesson 3: Why You Need to Know Your Audience
• Lesson 4: Questions to Use When Defining Your Audience
• Lesson 5: Identifying Your Prospect's Starting Point
• Lesson 6: Content End Point and Next Steps
• Lesson 7: Getting From Here to There
• Lesson 8: Wrapping It Up