How To Get Found Online - An Introduction to Digital Marketing

The internet is the most popular place for people to find products and services. As a brand and as a business, you want to be there when people search for you.

In this course, I will show you the various ways to help you get found online and attract more customer and leads through your digital presence:

You’ll learn:

• How SEO, search marketing, email marketing and social media fit in with your overall marketing strategy
• Choose the social platforms that are crucial to your business and tailor your message across platforms
• The importance of ‘blogging’ and content marketing
• Create shareable content to grow and maintain engaged social audience
• A checklist of SEO essentials
• Paid search (Adwords) and search engine marketing – is it right for your business?
• Case studies and relevant examples

No software or previous knowledge is required for this course.

Let’s dive in! Hope to see you in the class.

• Introduction
• Why Digital Marketing?
• The Main Digital Marketing Channels
• Your Website & App
• Search Engine Optimization
• Social Media Strategies
• Email Marketing Strategies
• Content Marketing Strategies
• Next Steps - Your Digital Strategy