Google Analytics for Business Marketing: Demystifying Your Website’s Traffic
Offered By: Skillshare
Course Description
Overview
Learn how to measure and improve your website's performance with Google Analytics!
Join Josh, an award-winning Digital Marketing agency owner, as he demystifies the most popular Web Analytics tool in the world, installed on at least 10 million websites!
In the class, you’ll learn:
- How to prevent inflating your traffic data
- How to find out how much traffic your website gets
- How to find out what country your traffic is coming from
- How to find out what pages are the most popular on your website
- Who your visitors are using demographic reports
- How to find out what sources & channels send you the highest quality traffic
- How to keep people on your site longer through behavior reports
- How to measure marketing performances live using real time reports
- How to segment your data to discover unique insights
- 3 features that will take your data analysis to the next level
Google Analytics is used by:
- 64% of the Top 500 US retailers
- 45% of Fortune 500 companies
- 55.9% of the top 1 million domains
If you're serious about any form of Digital Marketing then Google Analytics should be your best friend.
Syllabus
- Introduction - Class Overview
- What We're Going To Cover In This Section
- How to Prevent Inflating Your Traffic Data
- How To Find Out How Much Traffic Your Website Gets
- How To Find Out What Country Your Traffic Is Coming From
- How To Find Out What Pages Are The Most Popular On Your Website
- Learn Who Your Visitors Are - Demographic Reports
- How To Find Out What Sources & Channels Send You The Highest Quality Traffic
- Behavior Reports - Learn How To Keep People on Your Site Longer
- Real Time Reports - How To Measure Marketing Performances Live
- How to Segment Your Data To Discover Unique Insights
- 3 Features That Will Take Your Data Analysis To The Next Level
- Conclusion + What next?
Taught by
Joshua George
Related Courses
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Accenture via FutureLearn