Google Analytics for Beginners - Taught by a Former Googler

Offered By: Skillshare

Tags

Google Analytics Courses Data-Driven Decision Making Courses

Course Description

Overview

In this Course, I'm going to share how anyone with a website can setup Google Analytics to take advantage of robust website reporting analytics through this free tool.

Specifically I'm going to cover in Google Analytics

What Google Analytics is
How to setup Google Analytics
Top reports in Google Analytics to review
How to track visitors from multiple sources within Google Analytics
How to setup integration with Google Ads to Google Analytics
How to create goals in Google Analytics (i.e. revenue earned, contact form submissions, pages per visitor, etc.).

Syllabus

Google Analytics Intro
How to Setup your Google Analytics Account
Top Google Analytics Reports I like to Pull
How to Track all of your Marketing via Google Analytics

Taught by

Ben Lund

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