Fundamentals of Google Analytics

Learn how to get the most out of your website data with Google Analytics expert Jeff Sauer in this new, straightforward class.

From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business. Key lessons include:

• Setting custom goals based on visitor behavior
• Using segments and content groups to understand your users
• Tracking campaigns and search terms for insight into traffic sources

After taking this class, you’ll be able to expertly navigate Google Analytics, ensuring you can understand your data, distill it into actionable insights, and vastly increase the effectiveness of your website.

• Introduction
• Key Terms
• Setting Goals
• Segmenting Your Users
• Tracking Campaigns
• Using Social Reports
• Analyzing Content Performance
• Creating Dashboards
• Final Thoughts
• What's Next?