YoVDO

Email Marketing: Welcome Emails Made Simple

Offered By: Skillshare

Tags

Email Marketing Courses Copywriting Courses Audience Engagement Courses

Course Description

Overview

First impressions count.

The first 3 to 5 emails people get from you can make or break the relationship.

In email marketing, this is your "welcome sequence."

It's your one chance to let people know:

  • who you are,
  • what you stand for,
  • why you are different,
  • what they should expect from you,
  • how often, and
  • what they should do next.

Welcome emails work...

Trouble is, these emails are not easy to write -- and if you follow what you see online, you end up with generic, boring, me-too emails that get ignored.

Instantly Connect and Bond with an Engaging Welcome Email In Your Voice

In this class, you'll create your first or next welcome email that'll make people love you and want to read your future emails - without the hype or needing to learn "copywriting."

Simple, easy, done.

Let's get started...


Syllabus

  • Welcome Emails Made Simple Intro
  • 3 Mental Shifts
  • Overview of The Method
  • Know Your Reader
  • Decide Your Primary Goal
  • The Framework: Structure For Response
  • From Line
  • Subject Line
  • Greeting And Gratitude
  • Expectation
  • Positioning
  • Content
  • Call to Action (CTA)
  • Closing Paragraph
  • Signature Signoff
  • PS
  • Congratulations

Taught by

Ramon Williamson

Related Courses

Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera
Digital and Social Media Marketing
Salford Business School, University of Salford via iversity
App Marketing
Google via Udacity
Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera
Pilares de Marketing Digital
Universidad Austral via Coursera