Email Marketing: Welcome Emails Made Simple
Offered By: Skillshare
Course Description
Overview
First impressions count.
The first 3 to 5 emails people get from you can make or break the relationship.
In email marketing, this is your "welcome sequence."
It's your one chance to let people know:
- who you are,
- what you stand for,
- why you are different,
- what they should expect from you,
- how often, and
- what they should do next.
Welcome emails work...
Trouble is, these emails are not easy to write -- and if you follow what you see online, you end up with generic, boring, me-too emails that get ignored.
Instantly Connect and Bond with an Engaging Welcome Email In Your Voice
In this class, you'll create your first or next welcome email that'll make people love you and want to read your future emails - without the hype or needing to learn "copywriting."
Simple, easy, done.
Let's get started...
Syllabus
- Welcome Emails Made Simple Intro
- 3 Mental Shifts
- Overview of The Method
- Know Your Reader
- Decide Your Primary Goal
- The Framework: Structure For Response
- From Line
- Subject Line
- Greeting And Gratitude
- Expectation
- Positioning
- Content
- Call to Action (CTA)
- Closing Paragraph
- Signature Signoff
- PS
- Congratulations
Taught by
Ramon Williamson
Related Courses
The Strategy of Content MarketingUniversity of California, Davis via Coursera A Crafter's Guide to Starting a Subscription Business
CreativeLive Build an Etsy Storefront That Sells
CreativeLive Creating Effective Paid Ads on Facebook
CreativeLive Turn Your Etsy Shop into a Sales Machine
CreativeLive