E-Commerce Essentials: How to Start a Successful Online Business

Starting an online business is a great way to spark your entrepreneurship journey and build up passive income—but where to begin?

Join BigCommerce’s Tracey Wallace for this one-hour class where you'll dive into all the essentials and explore how to identify marketable products, create a store, and build a successful marketing strategy to drive traffic and sales. Tracey breaks down the process of getting started into a manageable step-by-step process that you can easily follow. You'll learn how to:

1. Choose the right product by finding your product niche
2. Ensure you can sell it by evaluating market viability
3. Understand the competition by conducting a competitive analysis
4. Determine the right platform for selling your product
5. Make your business profitable by creating a content marketing strategy

Whether you've got a side-hustle you want to turn into a full-time gig, or have been looking for a way to break out of the 9-5 grind and work for yourself, this is the place to start. 

By the end of the class, you'll have the foundation you need to set yourself up for long-lasting success and a toolbox of tips that you can constantly draw from as you continue through your journey.

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Start your online business today.

• Introduction
• The State of E-Commerce
• Finding Your Product Niche
• Evaluating Market Viability
• Conducting Competitive Analysis
• Setting Up Your Store
• Making Your Business Profitable
• Final Thoughts
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