Design a Brand Identity: Ask the Right Questions

This class is the first in a new series where I'm breaking down all of the steps of my brand identity process. I'm starting at the beginning, with what I consider to be the most important part of the process— clear and effective client communication.

In six video lessons, you'll learn my process for asking the right questions. I'll give you some tools to write and customize questions yourself, provide you with a list of the specific questions I consider essential to the process and show you how to create an online questionnaire in my favorite platform, Typeform.

You'll leave class with a solid understanding of how best to communicate with clients when you begin a new project, which will set you up for success as you move through the rest of the design process.

• Class Overview
• An Introduction to the Process
• The Essential Questions
• Customizing Your Questions
• Create an Online Questionnaire
• Next Steps