Creating Content That People Love to Read (and Google Loves to Rank)

Learn how to create the kind of authentic, quality content for your website that people love to read and Google loves to rank in this 45-minute class with online writer and editor Raelene Morey. You’ll follow along as Raelene walks you through how to craft compelling content for your site – covering everything from the key elements of the perfect blog post, how to come up with traffic-stopping ideas, and how you can repurpose your best content.

Since Google’s Hummingbird and Panda algorithm changes, SEO has relied primarily on publishing high quality content. Not on stuffing the right amount of keywords into unnaturally-written articles, and building as many (often spammy) backlinks as possible, as was the case a few years ago.

In this class, you’ll start by identifying your own ideas for authentic content that resonates with your audience, then you’ll zero in on how to:

• research like a pro
• write compelling headlines (that aren’t clickbait)
• structure posts so they’re easier to write
• write introductions that keep readers reading
• create engaging content that ranks well in search
• repurpose content so you get more bang for your buck

With tips on how to create the perfect post throughout, this class is great for anyone looking to improve the quality of the content they publish. By the end of this class, you’ll have your own authentic, quality blog post ready for publication on your site.

• Introduction
• Your Class Project
• Why Create Quality Content?
• The Key Elements of a Quality Post
• Generating Ideas for Content
• How to Research Like a Pro
• Writing Strong Headlines
• Nailing the Introduction
• Writing the Main Content
• Repurposing Content
• Final Thoughts