Copywriting for Creative Professionals: Write Authentic Brand Copy

Calling all creative entrepreneurs. Are you looking for simple techniques to improve your copywriting, so you have more time to spend doing what you love?

The copywriting skills you’ll learn in this class will help you attract new customers to your Etsy shop or website and make more sales, while remaining true to your brand and avoiding cheesy sales techniques.

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works. This is my most comprehensive beginners’ copywriting course yet on Skillshare – and it’s especially for creative entrepreneurs like you.

You’ll learn:

• Branding: How to tell your brand story in a way that’s engaging and concise
• The secret to selling – without the sleaze
• Appealing to all five senses - why it's important and how to do it
• Ways to describe your work accurately and authentically in Etsy product descriptions
• How to speed up your copywriting using a versatile formula used by professionals
• Powerful hacks for keeping your copy clear and concise
• SEO copywriting basics
• Key principles for writing social media posts
• Common mistakes – and how to avoid them

Real-life examples, step-by-step walkthroughs and free online tools and resources will help you put your new skills into action.

Is this class right for you?

• I write my own marketing copy for my creative business
• I have a good grasp of English and some basic marketing knowledge
• I’m looking for simple, powerful copywriting techniques I can start using straight away

Yes? Great! The skills you’ll learn in this class will take your copywriting to the next level and free up more of your precious time to spend on the creative side of your business.

Help and resources

Download the Creative Copy Cheat Sheet before you start the class. The cheat sheet contains prompts to guide you through each lesson, so you’ll find it useful to have it nearby to refer to.

Take a look at my Example Project for inspiration.

Here are the various free online tools and resources I recommend in the different lessons:

Telling Your Brand Story – Active-v-passive voice article
Shh... the Secret to Selling – Target reader guide
Writing Product Descriptions – Seduce your reader blog
AIDA Copywriting Formula – Headline Analyzer
Easy Hacks for Clear Copy – Hemingway
SEO Copywriting – Yoast's SEO blog
Writing for Social Media – Social media post guide
Common Mistakes – Readability Test Tool

Don’t forget to share your copy as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your copywriting.

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More copywriting classes by Ruth Clowes

Writing Headlines: Copywriting Strategy to Drive Traffic and Clicks (41m) - Learn the secrets to creating tempting headlines, titles and subject lines. With three quick-reference guides for inspiration on the go. 

Ace your social media game with the Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts (52m). From writing a professional bio to time-saving techniques for crafting persuasive posts - this is the social media writing toolkit you've been looking for.

Writing Advertisements: Copywriting Tips for Engaging Ad Campaigns (41m) - From crafting body copy and harnessing emotional copywriting to adapting your copy for different platforms. This class will boost your engagement and conversion rates. 

• Introduction
• Class and Project Overview
• Telling Your Brand Story
• Shh... The Secret to Selling
• Quickie: Engage the Senses
• Writing Product Descriptions
• #1 Copywriting Formula
• Easy Hacks for Clear Copy
• Quickie: SEO Copywriting
• Writing for Social Media
• 3 Common Mistakes
• Next Steps