Logo Animation Techniques

Learn how to animate a logo in After Effects. Explore six different logo animation techniques for communicating the story of your brand.

Introduction

• Techniques for logo animation
• What you should know
• Applications used in this course

1. Animate Strokes

• Project overview
• Copy paths from Illustrator
• Animate masks with the Stroke effect
• Animate closed paths with masks
• Animate live type from Illustrator
• Beam radio waves

2. Sketchy Animation

• Client brief
• Prepare artwork for animation
• Create a flickering reveal
• Basic scribble animation
• Scribble stroke options
• Add secondary animation

3. Revealing Shapes

• Plan the animation
• Trim paths simultaneously for outline
• Trim paths individually for fills
• Repeat shapes with Radio Waves
• Create a negative reveal effect

4. Paint It On

• Choose an animation style
• Overshoot staggering animation
• Use paint to reveal a logo
• Exposure based on texture
• Separate foreground and background

5. Time Displacement

• Logo review
• Auto-animating with Wiggle Transform
• Create time displacement animation
• Reveal with Venetian Blinds
• Cascade text using Offset

6. Expose Using Particles

• What is this logo about?
• Distribute cards in 3D space
• Animate 3D layers and the camera
• Create a particles reveal
• Add a secondary particles stream

Conclusion

• Next steps