Copywriting for Beginners: Essential Skills for Persuasive Marketing

Learn the fundamental copywriting skills you need to write persuasive copy that sells.

The straightforward copywriting techniques you'll learn in this class will help you write better website copy, social media posts, profiles, advertisements, marketing emails and reports. In fact – ALL your marketing copy will benefit from the simple, practical tips I’ll share with you today.

What you’ll learn

• How to create a meaningful connection with your reader
• Tips for getting into a creative mindset to generate original ideas
• Picking the best formula or template for any copywriting task
• Tactics for writing clearly and concisely
• How to infuse your copy with sensory language
• Ways to link features to benefits to persuade and inform your reader

Why take this class?

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works.

The skills you’ll learn today will make your copywriting more effective, less time-consuming and will help you reach your engagement and conversion targets.

Who this class is for

This class was designed with in-house marketing professionals and sales teams in mind. It contains powerful professional copywriting strategies that will help you reach your conversion and sales targets more easily and with less effort.

Business owner, entrepreneur, blogger or social media influencer? Tap into the power of professional copywriting and learn how to boost your marketing with compelling, persuasive copy.

What you’ll need

Download the Creative Copy Worksheet to help you unleash your creativity and generate imaginative, original copywriting concepts for everything from advertising campaigns to social media posts.

Take a look at my Example Project for extra inspiration and check out the projects completed by other students.

Let me know if you have any questions or if you’d like any help implementing your new copywriting skills.

Don’t forget to share your copywriting project so that I can offer you professional feedback and so that your work can inspire others.

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Copywriting classes recommended for you

Learn how to write advertisements that convert with Writing Advertisements: Copywriting Tips for Engaging Ad Campaigns (41m). From crafting body copy and harnessing emotional copywriting to adapting your copy for different platforms, this comprehensive copywriting class will boost your engagement and conversion rates. 

Need to nail your brand story in a hurry? Look no further than 15-Minute Brand Mission Statement: Copywriting Formula to Tell Your Story (15m). You’ll write an engaging and dynamic mission statement you can use as the basis for your online bios and intros – in just 15 minutes! 

Do you struggle to write persuasive, clickable headlines? Writing Headlines: Copywriting Strategy to Drive Traffic and Clicks (41m) is the class for you. Learn the secrets to creating tempting headlines, titles and subject lines. With three quick-reference guides for inspiration on the go. 

• Introduction
• Connecting With Your Reader
• Getting Creative to Generate Ideas
• Picking the Best Template
• Writing Clearly and Concisely
• Using Sensory Language
• Linking Features to Benefits
• Next Steps