Brand Yourself - A Quick Guide on Brand Positioning
Offered By: Skillshare
Course Description
Overview
For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way.
Syllabus
- Intro / What is Branding?
- Who's Your Target Market?
- Focus - What Makes You Different?
- Find Your Message & Voice
- Keeping it Consistent
- Wrap Up
Taught by
Chris Fredricks
Related Courses
Introduction to MarketingUniversity of Pennsylvania via Coursera 市场营销概论 (中文版)
University of Pennsylvania via Coursera Building Strong Digital Brands
Berlin Career College via iversity Introdução ao Marketing Analítico
Insper via Coursera Marketing Management - I
Indian Institute of Technology Kanpur via Swayam