YoVDO

Brand Strategy for Designers

Offered By: LinkedIn Learning

Tags

Brand Identity Courses Market Research Courses Logo Design Courses Visual Design Courses Brand Positioning Courses Target Audience Analysis Courses Brand Value Courses Brand Voice Courses

Course Description

Overview

Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.

Syllabus

Introduction
  • Strategy is just a fancy word
  • Who this course is for
1. Foundations of Brand Strategy
  • What is a brand strategy?
  • What isn't a brand strategy?
  • Why is a brand strategy necessary?
2. Steps in Creating a Brand Strategy
  • Identify the differences between business and brand strategy
  • Define what your brand does
  • Define who your target audience is
  • Define your market and competition
  • Define the values that guide you
3. From Brand Strategy to Brand Design
  • Brand design isn’t just art
  • Choose a great name
  • Create a memorable logo design
  • Use the right tone of voice
  • Develop a brand style guide
Conclusion
  • Courses for you to take

Taught by

Stefan Mumaw

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