Brand Strategy for Designers

Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.

Introduction

• Strategy is just a fancy word
• Who this course is for

1. Foundations of Brand Strategy

• What is a brand strategy?
• What isn't a brand strategy?
• Why is a brand strategy necessary?

2. Steps in Creating a Brand Strategy

• Identify the differences between business and brand strategy
• Define what your brand does
• Define who your target audience is
• Define your market and competition
• Define the values that guide you

3. From Brand Strategy to Brand Design

• Brand design isn’t just art
• Choose a great name
• Create a memorable logo design
• Use the right tone of voice
• Develop a brand style guide

Conclusion

• Courses for you to take