Becoming a Wedding Stationery Designer: Part I

The Art and Business of Becoming a Wedding Stationery Designer is an introductory course with a focus on building your brand, discovering your ideal client in the wedding world, and growing (and pricing) your worth around a business structure that best suits your lifestyle.

W H A T ' S   I N S I D E : 

BRAND IDENTITY // the why to your work

IDEAL CLIENT // defining her character based on your work

CORE AND AESTHETIC // your aesthetic, vision, and mantra

INSPIRATION // finding your inspiration that represents your brand, core, and aesthetic

BUSINESS MODELS // discovering what type of business model best suits your lifestyle: service, product, or multi-faceted

PRICING YOUR WORK // pricing for profit, determining your overhead, and figuring out HOW many jobs you need each year to survive and thrive

MARKETING // how to network in order to market and showcase your BEST work for your ideal client

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Are we insta friends yet? Be sure to follow along!

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• The Preface
• Overview + History
• Brand Identity
• Building Your Core + Aesthetic
• Finding Inspiration (for your brand & clients)
• DefiningYour Ideal Client
• Business Model Routes
• Pricing for Stationery (and profit)
• Styled Work + Marketing
• What I wish I would have known! (final thoughts)