Be Your Own Boss: Strategies for Launching Your Creative Career

In this class Martina Flor, lettering artist and designer, unravels the nooks and crannies of being self-employed, providing practical tools and useful tips to start your own studio.

Martina, previously showed you techniques and foundations to create lettering at her classes The Golden Secrets of Hand-Lettering: Create the Perfect Postcard, The Golden Secrets of Script Lettering: Find Inspiration In Your Handwriting and Storytelling Through Lettering: Exploring Different Styles. In this class she will address many of your questions concerning freelancing and starting a career with what you like doing.

Based on her own personal experience, Martina demonstrates how taking the big leap to freelancing, as challenging as it is, is also a unique opportunity to shape your personal brand from the ground up. 

Throughout this class Martina will cover:

• How to build your reputation
• Foundations for building and maintaining a portfolio
• How to use social media
• How and where to find clients
• Strategies for building relationships with future clients
• Pricing your work, and more!

• Introduction
• When is the Right Time?
• The Right Mindset: Pros and Cons
• Being Your Own Client
• Showcasing Your Work
• Your Bio - How I Introduce Myself?
• Finding Clients
• Do I Need an Agent?
• Building an Audience
• Pricing Your Work
• Developing a Creative Brief
• Creating a Professional Work Process
• How do I Get Better?