10 Easy Ways to Use Google Analytics: A Course for Consultants, Small Businesses & Entrepreneurs

How do you know if your online marketing efforts are working? Are your blogging and social media posts a waste of time, or are they actually effective? What parts of your website are customers visiting? What parts are they ignoring? How are people finding your website, and once they’re there, what are they doing -- and thinking? Was it worth hiring that marketing or social media strategist?

Google Analytics can help you answer all of these questions -- and save you time and money in the process. With just 10 simple techniques, you can go from analytics novice to ninja and develop a smart, no-nonsense marketing strategy. You’ll never look at your website in the same way again..

Who this class is for:

You’re a business owner, entrepreneur or employee who wants to maximize the performance of your website. You use your website to build your brand, attract clients or business partners, and communicate with your community.

• Introduction
• Where are my visitors coming from?
• What’s performing well and what’s not?
• Am I getting anything out of social media?
• What does a typical visit look like?
• What actions are customers taking?
• Is my site speed helping or hurting my business?
• What is my customer’s path to purchase?
• What's happening on my site RIGHT NOW?
• How is my site doing in search?
• How do I make analytics easy?