Marketing Communications
Offered By: Santa Barbara City College via California Community Colleges System
Course Description
Overview
Study of how businesses use marketing to communicate through traditional advertising, digital marketing and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads and implementation of public relations programs.Hours: 54 (54 lecture)Transfer Information: CSU TransferableSBCC General Education: NoneGrading Options: Pass/No Pass or Standard Letter
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