Marketing Communications
Offered By: Santa Barbara City College via California Community Colleges System
Course Description
Overview
Study of how businesses use marketing to communicate through traditional advertising, digital marketing and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads and implementation of public relations programs.Hours: 54 (54 lecture)Transfer Information: CSU TransferableSBCC General Education: NoneGrading Options: Pass/No Pass or Standard Letter
Related Courses
Understanding Media by Understanding GoogleNorthwestern University via Coursera Online Advertising
Open2Study مقدمة في علم التسويق
King Fahd University of Petroleum and Minerals via Rwaq (رواق) Advertising and Society
Duke University via Coursera English for Media Literacy
University of Pennsylvania via Coursera