YoVDO

Predict Ad Clicks Using Logistic Regression and XG-Boost

Offered By: Coursera Project Network via Coursera

Tags

Machine Learning Courses Data Science Courses Predictive Analytics Courses Logistic Regression Courses Marketing Analytics Courses Digital Advertising Courses

Course Description

Overview

In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.

Syllabus

  • Project Overview
    • In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.

Taught by

Ryan Ahmed

Related Courses

Introduction to Artificial Intelligence
Stanford University via Udacity Natural Language Processing
Columbia University via Coursera Probabilistic Graphical Models 1: Representation
Stanford University via Coursera Computer Vision: The Fundamentals
University of California, Berkeley via Coursera Learning from Data (Introductory Machine Learning course)
California Institute of Technology via Independent