YoVDO

Predict Ad Clicks Using Logistic Regression and XG-Boost

Offered By: Coursera Project Network via Coursera

Tags

Machine Learning Courses Data Science Courses Predictive Analytics Courses Logistic Regression Courses Marketing Analytics Courses Digital Advertising Courses

Course Description

Overview

In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.

Syllabus

  • Project Overview
    • In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.

Taught by

Ryan Ahmed

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