YoVDO

New Business Models and Creative Entrepreneurship in the digital era

Offered By: Polimi OPEN KNOWLEDGE

Tags

Entrepreneurship Courses Data Analysis Courses Digital Marketing Courses Search Engine Optimization (SEO) Courses Case Study Analysis Courses Content Creation Courses

Course Description

Overview

How have digital tools impacted the fashion value chain and how to get the best of them? This MOOC will propose an analysis of the main evolutions experienced by different players in the fashion industry due to a series of key technologies as well as strategies and best practices to adapt to this new context.

Syllabus

  • Week 0 - Introduction to the course
  • Week 1 - Digital ecosystem in fashion entrepreneurship
  • Week 2 - Key players and best practices on the digital fashion market
  • Week 3 - Data as an asset for personalization and customization
  • Week 4 - How to use digital tools to create new brands and retailers
  • Week 5 - Platforms, circular economy and sustainability
  • Additional resources

Taught by

Lucas Delattre, Franck Delpal, Céline Lippi, Alicia Birr, Robin Hanna, Béatrice Lacombe, Régis Pennel, Paul Mouginot, Donatien Mourmant, Mehdi Dziri, Elise Garcia, Geoffrey Bruyère, Marianna Szeib-Simon, Valentina Carbone, Lucie Soulard, Fanny Moizant, and Charles Nouboué

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