Play by Play: Demystifying Salesforce Marketing Cloud

This course provides an in-depth review of Salesforce Marketing Cloud, including its essential features, tools, and capabilities, and sets you up for your first journey.

Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.

• Course Overview 2mins
• Introduction and Setting the Stage 8mins
• Gathering the Requirements & Implementing 101 12mins
• Architecting Marketing Cloud 30mins
• Sending Your First Email 20mins
• Automation Studio 10mins
• Journey Builder 15mins
• Summary and Recap 6mins