Play by Play: Demystifying Salesforce Marketing Cloud
Offered By: Pluralsight
Course Description
Overview
This course provides an in-depth review of Salesforce Marketing Cloud, including its essential features, tools, and capabilities, and sets you up for your first journey.
Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.
Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.
Syllabus
- Course Overview 2mins
- Introduction and Setting the Stage 8mins
- Gathering the Requirements & Implementing 101 12mins
- Architecting Marketing Cloud 30mins
- Sending Your First Email 20mins
- Automation Studio 10mins
- Journey Builder 15mins
- Summary and Recap 6mins
Taught by
Shane Smyth
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