YoVDO

Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder

Offered By: Pluralsight

Tags

Salesforce Courses Data Management Courses Segmentation Courses Salesforce Marketing Cloud Courses

Course Description

Overview

Using your data efficiently in Salesforce Marketing Cloud can be difficult. This course will teach you how to utilize your data in a relational format in attribute groups and use that data to enhance your journeys.

Don't allow managing Salesforce marking to become overwhelming. In this course, Creating and Managing Salesforce Marketing Cloud Attribute Groups in Contact Builder, you’ll learn how to set up attribute groups and utilize them in journey builder. Attribute groups enable you to move from a static data extension for your journey communication, to creating relationships that can be utilized for powerful journeys. First, you’ll explore the basics of contact builder in Salesforce Marketing Cloud and how you can combine data sources into relationships with attribute groups. Next, you’ll discover how to set up attribute groups and the best practices for using them at an enterprise scale. Finally, you’ll learn how to connect these relational data to Journey Builder to drive better segmentation and relevance. When you’re finished with this course, you’ll have the skills and knowledge needed to use Contact Builder for attribute creation and journey sends.

Syllabus

  • Course Overview 1min
  • Understanding Contact Builder 25mins
  • Attribute Groups in Marketing Cloud 15mins
  • Using Relational Data in Journey Builder 19mins

Taught by

Shane Smyth

Related Courses

Intro to Point & Click App Development
Salesforce via Udacity
Customer Experience and Success Management with Salesforce
Coventry University via FutureLearn
Boosting Productivity through the Tech Stack
Salesforce via Coursera
Salesforce Sales Development Representative
Salesforce via Coursera
Customer Experience Management with Salesforce Training
Trailhead via FutureLearn