YoVDO

Exploring Strategy & Vision

Offered By: Pluralsight

Tags

Product Management Courses Market Research Courses Strategy Development Courses Customer Needs Courses Product Strategy Courses Business Goals Courses Product Vision Courses

Course Description

Overview

Building products that help customers is a top priority for most businesses. This course will take you through the journey of creating a product roadmap and a product strategy that will align with your business goals.

According to an Alpha 2020 product management report, a clearer product roadmap or strategy is at the top of the list for business priorities. In this course, Exploring Strategy & Vision, you'll learn how to turn a product idea into a product strategy that solves customer pain points and aligns with business strategy. First, You'll explore the concept of developing product ideas. Next, you'll discover how to create a product vision statement. Finally, you'll tie everything together by conducting market research and analysis. By the end of this course, you’ll know how to develop a product vision based on customer needs as well as market opportunities, and then use those insights to create a product strategy and roadmap that aligns with business goals and objectives.

Taught by

Justin Buehler

Related Courses

Sustainable Product Development
Stanford University via NovoEd
مقدمة في علم التسويق
King Fahd University of Petroleum and Minerals via Rwaq (رواق)
Careers in Media Technology
Stanford University via Kadenze
Software Product Management Capstone
University of Alberta via Coursera
Brand and Product Management
IE Business School via Coursera