Introduction to Customer Journey Mapping in Miro
Offered By: Coursera Project Network via Coursera
Course Description
Overview
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.
To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Taught by
Christina Record and Tricia Bagley
Related Courses
Understanding Customer ExperienceKarlstad University via Independent Brand Management: Aligning Business, Brand and Behaviour
University of London International Programmes via Coursera 服務模式的體驗、設計與創新：從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
National Taiwan University via Coursera Reimagine Customer Experience with SAP C/4HANA
SAP Learning Branding and Customer Experience
IE Business School via Coursera