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Introduction to Customer Journey Mapping in Miro

Offered By: Coursera Project Network via Coursera

Tags

Miro Courses Design Thinking Courses User Experience Courses Empathy Courses User Interfaces Courses Customer Experience Courses Risk Mitigation Courses Customer Journey Mapping Courses Business Goals Courses

Course Description

Overview

By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.

To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Taught by

Christina Record and Tricia Bagley

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