Retail marketing

This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

• Introduction
• Learning outcomes
• 1 A definition of retailing
• 1 A definition of retailing
• 1.1 Creating a definition of retailing
• 1.2 Retail product ranges
• 1.2.1 Different product choices
• 1.3 Visit a retail store
• 2 What is retail marketing?
• 2 What is retail marketing?
• 2.1 The retail marketing mix
• 3 Marketing communications in retailing
• 3 Marketing communications in retailing
• 3.1 Marketing communications in practice
• 3.2 The linear model of communication
• 3.3 The message
• 3.4 The marketing communication mix
• Conclusion
• References
• Acknowledgements