Stakeholders in marketing and finance

This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.

• Introduction
• Learning outcomes
• 1 Introduction to customers, consumers and clients
• 1 Introduction to customers, consumers and clients
• 1.1 Customers, consumers and clients
• 2 Introduction to Financial Stakeholders
• 2 Introduction to Financial Stakeholders
• 2.1 Financial Stakeholders
• Conclusion
• Acknowledgements