YoVDO

Online Display Advertising

Offered By: The Open University via FutureLearn

Tags

Advertising Courses Performance Measurement Courses Campaign Management Courses Campaign Planning Courses Targeting Courses Campaign Optimization Courses User Journeys Courses

Course Description

Overview

Learn to plan, implement and measure online display advertising campaigns

Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.

Syllabus

Courses under this program:
Course 1: Online Display Advertising: The User Journey
-Learn to use online display advertising throughout the user journey to drive engagement and deliver marketing objectives.

Course 2: Online Display Advertising: Formats and Creative
-Explore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns.

Course 3: Online Display Advertising: Targeting Options
-Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business.

Course 4: Online Display Advertising: Measuring Performance
-Discover how to use ad platform and web analytics to improve the ROI of your online display advertising and deliver results.


Taught by

Daniel Rowles

Tags

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