Digital Marketing in Perspective

Gain sought-after skills from digital marketing experts

Developments in digital media and technologies have dramatically changed the way businesses of all sizes engage and build relationships with their consumers.

On this two-week course, you’ll gain the confidence to respond to the opportunities and challenges of a digital world and have a positive impact on your organisation and career.

Discover how core marketing principles can help your digital strategy

While the speed, availability, and functionality of marketing tools continue to change and develop, there are many core marketing principles that can help you to plan your digital marketing campaigns. This course will guide you through those principles and help you in your shift to digital.

You’ll discover critical tools and techniques that will help you plan effective campaigns and activity that resonates with your audience, and creates results for your business.

Learn to keep pace with digital trends and developments

You’ll explore the latest trends in digital marketing and how technology is driving change and innovation. Importantly, you’ll be able to understand what that means for your audiences and their journey with your organisation.

Designed by digital marketing experts, Target Internet with The Open University

You’ll develop your skills with expert practitioner Daniel Rowles, CEO of Target Internet, who is an award-winning author and voice of the Digital Marketing Podcast. He’s worked with leading brands such as the BBC, Sony, Tesco, Mercedes, L’Oreal and Warner Bros.

By the end of the course, you’ll understand the fundamentals of digital marketing, and have a clear focus on your business objectives and how they align with those of your audience.

This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualise and enhance your learning.

• The shift to digital marketing
• Welcome to the course!
• What is digital marketing?
• Growth and constant change
• User attention and noise
• Week 1 review
• Constant change in digital marketing
• Welcome to the week
• Technology driving change and innovation
• Latest trends in digital marketing
• Focusing on objectives and the user journey
• Week 2 review