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Principles of Marketing

Offered By: Mt. San Antonio College via California Community Colleges System

Tags

Marketing Courses Pricing Strategy Courses Market Research Courses Consumer Behavior Courses Market Segmentation Courses Brand Management Courses Distribution Channels Courses Product Strategy Courses

Course Description

Overview

Organization and function of system of distributing goods and services from the point of production to the consumer. Preparation of a marketing plan using product, distribution, promotional and pricing strategies.

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