Work with outbound marketing features in Dynamics 365 Customer Insights - Journeys

In this module, you will:

• Upload images to the file library and use images in marketing content.
• Use content block elements in marketing content.
• Review, update, and create content settings.

In this module, you will:

• Manage contacts, accounts, and leads.
• Learn about account-based marketing and scoring.
• Qualify leads.

In this module, you will:

• Create a marketing form and then define needs, design a form, and make edits to a live form.
• Add forms to Dynamics 365 Marketing pages and externally hosted pages.
• Create form captures and form templates.
• Complete step-by-step instructions to create a marketing form and marketing page.

In this module, you will:

• Create a marketing email.
• Run A/B testing.
• Create a customer journey.
• Generate dynamic behavioral segments from customer journey results.
• Create a customer journey template.

In this module, you will:

• Create emails, push notifications, and text messages.
• Work with real-time triggers.
• Work with segments.
• Create a journey.

In this module, you will:

• Create a subscription list.
• Create a subscription center form.
• Create a subscription center marketing page.
• Identify a subscription center in content settings.
• Assign content settings in customer journeys.

In this module, you will:

• Monitor website visits.
• Track visitors to your marketing pages.
• Create redirect URLs.
• Schedule and post messages on social media.

• Introduction
• Upload images
• Manage keywords
• Create reusable content blocks
• Configure content settings
• Check your knowledge
• Summary

• Introduction
• Manage contacts
• Manage accounts
• Account-based marketing
• Manage leads
• Score and qualify leads
• Check your knowledge
• Summary

• Introduction
• Create a marketing form
• Add a form to a Marketing page
• Embed forms on external websites
• Create a marketing form template
• Create a marketing page
• Set up marketing page personalization
• Create a marketing page template
• Exercise - Create a marketing form and marketing page
• Check your knowledge
• Summary

• Introduction
• Create a marketing email
• Deliver a marketing email with send now
• A/B testing for email marketing
• Create an email template
• Create and manage segments
• Use segments from Dynamics 365 Customer Insights
• Create a customer journey
• Run A/B testing from a customer journey
• Generate dynamic behavioral segments from customer journey results
• Create a customer journey template
• Exercise - Create a customer journey
• Check your knowledge
• Summary

• Introduction
• Asset library
• Create marketing emails
• Create push notifications
• Create outbound text messages
• Work with real-time event triggers
• Work with segments in real-time marketing
• Create a journey in real-time marketing
• Check your knowledge
• Summary

• Introduction
• Manage subscription centers
• Set up global double opt-in
• Set up double opt-in on a per-form basis
• Check your knowledge
• Summary

• Introduction
• Monitor website visits and link clicks
• Marketing on social media
• Check your knowledge
• Summary